When thinking about your next exhibition, the first thing you’ll be thinking about is the kind of exhibition stand you want to use based on your budget. A growing number of companies are now opting for modular exhibition stands, which, to put simply is a stand created using inter-connectible parts that can be configured to fit different sizes and spaces.
Modular stands tend to be considered a middle ground option – not always the cheapest solution, but definitely not the most expensive either.
So what are the pros and cons, and is a modular display the right option for your company?
Quickfire Advantages of a Modular Stand
Modular exhibition stands have several plus points, the main one being versatility. They give you the robust option of designing completely different stands at each trade show, which is great for companies who are regularly exhibiting throughout the year and have to adjust the size and shape of their stand based on the event space.
A modular display is simple-to-assemble and does not require the same manpower to put together as a bespoke exhibition stand. Usually modular exhibition stands are also easy to transport and more visually impressive than cheaper pop-up options on the market.
What are the disadvantages of Modular Stands?
Unlike with a bespoke stand build, which could only be used once, Modular stands need storage, a large, clean, dry area, which a lot of businesses simply cannot do due to lack of space.
also, modular displays may not be suitable for all exhibitions. For example, if you are exhibiting at a trade show as a one-off, and you want to make an impression and an impact, you would be better off investing in a bespoke solution that can be tailored to your brand and marketing message.
Yes, modular displays are robust and interchangeable, but there is a limit and some bespoke and ambitious stand designs may not be possible.
Modular exhibition stands are an great option for a lot of businesses, more so if you want to use the stand for multiple shows and be able to amend its appearance. But, there are things to consider such as storage and whether you want to make a big impact which only a bespoke stand can achieve.